Vivida
Art Director- Branding-Product Design
2024-
We worked to strengthen the brand identity and highlight the full potential of Vivida’s products in the market. Although the company had built a solid presence over the years, Vivida needed greater clarity on how its brand and its different product lines were truly perceived by end customers. This required a deeper exploration of the brand’s positioning and of the value customers associated with its offerings.
Our work therefore focused on redefining and amplifying the presence of Vivida’s higher‑level ranges Vivida Plus, devoted to decorative luminaires where form and light merge into a single expressive gesture, and Vivida Linee, a collection of architectural systems conceived to shape environments such as showrooms, offices, hotels, and restaurants with clarity and intent.
These lines embody a more mature and articulated dimension of Vivida’s design culture. They required a narrative and visual identity capable of bringing their character into sharper focus — revealing the precision of their design, the quality of their materials, and the quiet confidence with which they elevate everyday spaces. The goal was to define a language that distinguishes them naturally, enhances their uniqueness, and allows their value to emerge with effortless coherence.